LOCAL INDEPENDENT INSURANCE AGENCY
Built Around Clear Advice and Long-Term Service
Customers First Insurance Group helps families and businesses understand their options, compare meaningful coverage differences, and make informed insurance decisions.
From our office in Clear Creek Plaza in Chesterfield, we serve New Baltimore, Macomb County, Metro Detroit, and clients throughout Michigan.
Our Mission
Put clients first by listening carefully, explaining coverage clearly, and helping people choose protection that fits their actual circumstances.
Independent by design.
We are not tied to one insurance carrier or one company’s sales goals.
WHY CUSTOMERS FIRST EXISTS
An Independent Agency Built to Give Clients More Options
Before founding Customers First Insurance Group, Mike worked for several insurance companies and saw how quickly carrier pricing and underwriting preferences could change. A client who fit one company well one year might face a very different renewal the next.
Customers First was founded in 2020 so clients could work with an independent agency able to consider more than one carrier. Access to different companies is useful, but the real value is having someone explain what changes between the options—limits, deductibles, endorsements, exclusions, claims service, and the trade-offs behind the premium.
WHAT CLIENTS CAN EXPECT
A Practical, Client-Focused Process
01
Identify
We help identify the risks you face.
02
Educate
We educate you on the products available to mitigate those risks.
03
Assist
We assist you in finding a carrier that provides the coverage you need at a price you can afford.
MEET THE OWNER
Michael Vereecke, CLCS
Mike began working in the insurance industry in 2009 and founded Customers First Insurance Group in 2020. The agency began in Mount Clemens and moved to Chesterfield in 2021.
He holds the Commercial Lines Coverage Specialist designation, which reflects additional education focused on commercial insurance coverage. It is one part of his professional background—not a substitute for carefully reviewing each client’s policy, business, and circumstances.
Mike’s approach is straightforward: listen, explain the available options in plain language, and follow through when clients need help.
FROM OUR GOOGLE REVIEWS
What Clients Say About Working With Us
These reviews are reproduced from client feedback already featured on the Customers First website.
“Mike was extremely responsive and knowledgeable. He helped explain many of the intricacies related to my home and auto policy (multiple times) and found me the me best possible deal given the current market and rates. I will use him in the future if and when I need to shop for updated policies.”
Scott R. Rochester, MI
“Working with Mike has been great. Been working with him just about 2 years and its been such a pleasant experience. Him and his team our knowledgeable and kind. I also had never used an insurance broker in the past but now i wish i wouldve started using him sooner. Theres never any guesses hes always on top of changes and updates. Super responsive and very helpful 10/10”
Amelia P. Shelby Twp, MI
“Mike at customer first insurance is knowledgeable, patient and will answer all your questions in detail. Really knows insurance inside and out. Also, unlike most agents, reachable and follows through.”
Martin H. Clinton Twp
“Mike has been such a big help the last few years finding me the best home and auto insurance. Even living in Grand Rapids he has worked with me remotely for my best options. I have always never fully understood how to shop around for the best deal and most places took advantage of that. It was so nice to be able to have someone help me understand what I was getting and find me a great deal in a very short amount of time.”
Christina L. Grand Rapids, MI
“Mike Vereecke is fantastic to work with. He’s been able to save my family money while making sure our full insurance needs for home and auto have been met. He’s thorough in his explanations and has been able to explain MI auto reform to me better than any other agent since it occurred.”
Rebecca M. Macomb Twp, MI
“Mike at Customers First Insurance is the best! He got me set up with auto + renters insurance super fast and found a great deal. Always quick to answer questions and genuinely wants to help. Couldn’t be easier—highly recommend!”
Hannah M. Grosse Pointe, MI
“Mike was extremely responsive and knowledgeable. He helped explain many of the intricacies related to my home and auto policy (multiple times) and found me the me best possible deal given the current market and rates. I will use him in the future if and when I need to shop for updated policies.”
Scott R. Rochester, MI
“Working with Mike has been great. Been working with him just about 2 years and its been such a pleasant experience. Him and his team our knowledgeable and kind. I also had never used an insurance broker in the past but now i wish i wouldve started using him sooner. Theres never any guesses hes always on top of changes and updates. Super responsive and very helpful 10/10”
Amelia P. Shelby Twp, MI
“Mike at customer first insurance is knowledgeable, patient and will answer all your questions in detail. Really knows insurance inside and out. Also, unlike most agents, reachable and follows through.”
Martin H. Clinton Twp
“Mike has been such a big help the last few years finding me the best home and auto insurance. Even living in Grand Rapids he has worked with me remotely for my best options. I have always never fully understood how to shop around for the best deal and most places took advantage of that. It was so nice to be able to have someone help me understand what I was getting and find me a great deal in a very short amount of time.”
Christina L. Grand Rapids, MI
“Mike Vereecke is fantastic to work with. He’s been able to save my family money while making sure our full insurance needs for home and auto have been met. He’s thorough in his explanations and has been able to explain MI auto reform to me better than any other agent since it occurred.”
Rebecca M. Macomb Twp, MI
“Mike at Customers First Insurance is the best! He got me set up with auto + renters insurance super fast and found a great deal. Always quick to answer questions and genuinely wants to help. Couldn’t be easier—highly recommend!”
Hannah M. Grosse Pointe, MI